We all know that making great art is just one part of having a successful career in the art world. But there's another big important aspect that we can't ignore, and that's learning how to market ourselves. In simple terms, marketing is all about letting people know who you are, what you do, and why they should care about your art.
In today's competitive art scene, it's not enough to just create amazing art. You also need to make sure your work gets seen by the right people—people who love and appreciate your art, and are willing to support you on your creative journey. That's where marketing comes in, and it's something every artist should learn to do well.
When we talk about marketing yourself as an artist, I’m not saying you should be compromising your creativity or selling out. Instead, it's about finding the people who connect with your art and sharing your story with them. This could be through social media, your website, or even in-person events and exhibitions.
By learning how to market yourself effectively, you can create more opportunities for your art to be seen, appreciated, and purchased. It also helps you build a community of collectors who will support you throughout your careers. So, let's dive into the world of marketing for artists and explore why it's so important and how it can help take your art career to the next level.
#1 - Being your own boss
When you know how to sell and market your art, you can make your own choices about how you show and sell your work, instead of always depending on galleries or agents. So you’ll be able to retain more control over your artistic vision and career.
#2 - You can diversify your income streams
Building your sales and marketing skills can help you access various income streams, such as art commissions, print sales, merchandise, workshops, and more. By diversifying your income, you can create a more sustainable and resilient art career.
#3 - You’ll get clients throughout the year
Selling and marketing your art independently enables you to forge direct relationships with collectors and supporters. These connections can lead to more opportunities, collaborations, and long-term patronage, as you can cater to your audience's needs and preferences more effectively.
#4 - You can reach a global audience
The online art market has been growing rapidly, providing artists with new platforms and opportunities to reach a global audience. Mastering online sales and marketing strategies will help you tap into this expanding market and maximise your exposure.
#5 - Identify what makes you unique
Developing a strong personal brand is crucial for standing out in the competitive art industry. By learning how to market yourself effectively, you can create a cohesive and recognizable identity that appeals to collectors, curators, and critics, increasing your chances of success.
#6 - Your career will become sustainable
The art world is constantly evolving, with new trends, platforms, and technologies emerging regularly. By honing your sales and marketing skills, you can adapt to these changes and stay ahead of the curve, ensuring your art career remains relevant and thriving.
#7 - Better deals and knowing your worth
Understanding the business aspects of the art industry gives you an advantage when negotiating with galleries, agents, or buyers. With strong sales and marketing knowledge, you can secure better deals and advocate for your worth more effectively.
#8 - More free time
Knowing how to sell and market your art well means you can spend your time and resources wisely. You can focus on making great art while still running a successful business.
In conclusion, artists who invest in their sales and marketing skills can enjoy greater control over their careers, create diversified income streams, and develop stronger connections with collectors. By embracing these aspects of the art industry, artists can ensure a more sustainable, adaptable, and prosperous career.
If you want to master the art of marketing yourself, then my new mini course Instagram Artist Accelerator™ is for you!
Here I’ll teach you how to find your ideal client, how to present yourself as a professional artist, and how to come up with a content plan for the rest of the year so you can create great content that converts followers into paying customers!
So if you take control of your career, position yourself as a professional artist and boost your sales as a result, then register now for the early bird of Instagram Artist Accelerator™ and enjoy a 50% discount!! That’s right, a 50% discount as the price will go up in 8 days.
Have a great week and see you in the course!
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