As an artist, one of the most exciting opportunities can be having your work noticed and appreciated by a curator.
But the big question is – how do you get there? Today, we'll discuss some foolproof strategies that can get your art under a curator's radar.
Tip #1 - Build a strong, consistent body of work
This is your foundation. Curators are attracted to artists who have a clear, unique style and voice in their work. Developing your signature style doesn’t mean necessarily to do all the time the same type of pieces all the time, but that you have to develop a cohesive body of work conceptually that can speak volumes about what you stand for as an artist. It will also show your commitment and discipline.
Tip #2 - Master your artist statement
An artist statement is like a handshake. It’s your first introduction to the curator. A powerful statement succinctly describes your work, your motivation, and what makes your art unique. Make it compelling and authentic to capture the curator's interest. If you want to know how to craft a compelling statement for your art practice, check out my previous post here.
Tip #3 - Embrace the power of the digital world
In this digital age, it's crucial to maintain an online presence. Have a professional website with high-quality images of your artwork, and stay active on social media platforms.
Instagram, in particular, is a gold mine for artists looking to get noticed. Post your work regularly, and engage with your followers as well as other artists in your community. Also important is to have a clear bio that acts as a mini statement and that clearly states what you do because curators do look for keywords on Instagram to look for new talents.
Tip #4 - Networking is key
Apart from networking online, you need to be networking offline by attending art fairs, exhibitions, and gallery openings. They offer great opportunities to meet curators and other art professionals.
I know many of you don’t want to hear about going out of your studios but you should treat these events as a job, and so when you get the chance, engage in conversation about your work and art in general. Remember, people, even curators, connect with stories and emotions as much as they connect with art itself.
Tip #5 - Submit your work to open calls
Many galleries and museums have open calls for exhibitions. This can be a great opportunity to get your work seen by a larger audience and, of course, by curators. Make sure your submissions are professional, follow the guidelines, and cater to the theme of the call. Remember that a "no" doesn't mean "never". If you've been rejected by a jury of curators and other art professionals don't get discouraged, maybe your work wasn't the best fit this time but they might contact you for a future project.
Tip #5 - Never underestimate the power of persistence
Lastly, and perhaps most importantly, don't get disheartened if you don't get noticed immediately. Persistence is key. Keep creating, keep improving, and keep showcasing your work. Remember, every artist's journey is unique. Yours is no different. As mentoned earlier, a "no" doesn't mean a categorical and definite "no", it just means "not know". They might want to collaborate with you on a a next project where your work or concept around your practice fits better their curatorial project.
Getting noticed by a curator can be a big boost for your art career, and I hope these tips will help you make that connection.
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